Kalup Alexander is an award-winning Senior Digital Marketing Director, with both agency and client experience across all digital media.

COMMUNICATIONS LEADERSHIP
Kalup has an extensive work history in paid search, paid social, video, web project management, UX, SEO, AEO, email/database marketing, vendor management, content marketing, and Omniture & Google Analytics.

DIVERSE INDUSTRY EXPERIENCE
Kalup joined The Word & Brown Companies in 2014 after successful stints at Toyota Motor Corporation, DGWB Agency, and Infosearch Media. He leads full-funnel digital strategy by helping to bridge the gap between strategic vision and technical execution. With proven expertise across digital development, enterprise CRM, paid and organic search, Kalup has directed multi-disciplinary teams and vendors to build market defining brand experiences for a list of iconic brands including, The NFL, Netflix, Vizio, Epson, and more.

SEARCH STRATEGY EXPERTISE
In his current role at The Word & Brown Companies, Kalup is the organization’s principal search strategist, managing enterprise-wide digital marketing strategy, technical alignment, and execution for Word & Brown General Agency and CHOICE Administrators. He has authored dozens of technology-related blogs for CHOICE Administrators and Word & Brown.