How We Got Started
Twenty years ago we introduced the first multi-carrier private exchange specifically for small business. Why? Business owners and HR Managers like you wanted to provide employees with more options, but without increasing costs – so that’s why we did it.
More than Medical
We also recognize the importance of a well-rounded employee benefits program. Beyond medical benefits we also offer dental, vision, chiro, life, payroll, HR services, and employee discounts. How you build your program is completely up to you - we're just here to help you along the way.
Small Business Testimonials
Small Business Owner
When I started my business five years ago, I had two employees and a vision to grow. I wanted to provide coverage for my employees, but couldn't afford to offer them the level of plan I needed for myself. California Choice provided me the perfect solution. My employees could choose the carrier and plan that fit their needs and I could pay a set amount.
Now with 10 full-time employees I'm able to control my costs while offering the many benefits that fit their individual needs.
Executive VP, HR
There are many choices when selecting the best-possible health insurance plan for our employees and giving only one plan to choose from does not typically meet the needs of the majority of the work population.
California Choice is different and so much better! It's fantastic for employees who can choose the plan they want, but also for an employer because we can set a budget and decide up-front how much to contribute toward coverage. It's a win-win for all!
Milestones We're Proud Of
Introduced the first, multi-carrier private exchange
Won an Innovators Award from the Health Insurance Association of America!
Launched an Online HSA Resource Center for our customers
Introduced an HR Support Center for our small business clients
Added an Employee Discount Program available at no additional cost
Added an integrated payroll solution available to all small businesses
Introduced an online enrollment system available to all new customers
Celebrating our 20 year anniversary, and officially providing service to more than 330,000 employees and their families
Oscar is added to the carrier lineup giving California Choice it’s 8th carrier.