Who We Are

We're CaliforniaChoice and we believe in simplified solutions and greater choices for small businesses and employees.

Who We Are

We're CaliforniaChoice and we believe in simplified solutions and greater choices for small businesses and employees.

How We Got Started

Twenty-five years ago we introduced the first multi-carrier private exchange specifically for small business. Why? Business owners and HR Managers like you wanted to provide employees with more options, but without increasing costs – so that’s why we did it.

More than Medical

We also recognize the importance of a well-rounded employee benefits program. Beyond medical benefits we also offer dental, vision, chiro, life, payroll, HR services, and employee discounts. How you build your program is completely up to you - we're just here to help you along the way.

Small Business Testimonials


Alyson Yarberry
Small Business Owner

When I started my business five years ago, I had two employees and a vision to grow. I wanted to provide coverage for my employees, but couldn't afford to offer them the level of plan I needed for myself. CaliforniaChoice provided me the perfect solution. My employees could choose the carrier and plan that fit their needs and I could pay a set amount.

Now with 10 full-time employees I'm able to control my costs while offering the many benefits that fit their individual needs.


Ivonne Roca
Executive VP, HR

There are many choices when selecting the best-possible health insurance plan for our employees and giving only one plan to choose from does not typically meet the needs of the majority of the work population.

CaliforniaChoice is different and so much better! It's fantastic for employees who can choose the plan they want, but also for an employer because we can set a budget and decide up-front how much to contribute toward coverage. It's a win-win for all!

We periodically survey employers for feedback on their experiences and preferences regarding our program, services, and customer experience. In our most recent survey, more than 97% of respondents said they would recommend or consider recommending CaliforniaChoice.

Milestones We're Proud Of

  • CaliforniaChoice is founded

    Health Net & Sharp Health Plan join the program

  • Earn Health Insurance Association of America's Innovator's Award

  • Western Health Advantage & Kaiser Permanente join the program

  • Anthem Blue Cross joins the program
  • UnitedHealthCare joins the program

    Launch new online Provider Search tool

  • Sutter Health Plus joins the program

    Launch online enrollment and Plan Comparison tool

  • CaliforniaChoice celebrates its 20th anniversary

  • CaliforniaChoice earns HITRUST Certification

  • Anthem Blue Cross Prudent Buyer Full Network PPO plans become available

    Total Choice option is introduced

  • CaliforniaChoice celebrates its 25th anniversary

    CaliforniaChoice earns its 2nd HITRUST Certification