5 Reasons Employers Choose CaliforniaChoice for Employee Benefits

January 30, 2026by Alex Strautman

Offering employee benefits shouldn’t feel complicated or out of reach. With CaliforniaChoice, small businesses across California can offer big-business benefits without the big-business price tag.

We believe there’s no such thing as one-size-fits-all health care. You’re different. Your employees are different. And their health care needs? Definitely different. That’s why we’re bold enough to offer a California Different way to think about employee benefits.

With CaliforniaChoice, you give employees the freedom to choose coverage that works for them, while staying in control of costs and administration. Whether you have one employee or 100, we’ve got you covered.

Here’s why California employers continue to choose CaliforniaChoice.

1: A Powerful Recruitment & Retention Tool

Hiring isn’t easy, no matter what kind of business you run. From restaurants and retail shops to auto repair and professional services, finding and keeping great employees takes effort. Benefits can make the difference.

According to Forbes Advisor, two-thirds of employees say employer-provided health care is their most important benefit. Studies from MetLife show that medical coverage continues to top the list of what employees value most.

The right benefits can help you:

  • Attract stronger candidates
  • Reduce turnover
  • Improve attendance
  • Boost job satisfaction and loyalty

The reality is, better benefits help you stand out. And CaliforniaChoice offers something traditional options don’t, freedom of choice for your employees.

2: Choice You Can Count On 

CaliforniaChoice has been serving California employers since 1996. We were the state’s first private, multi-carrier health insurance exchange, and we’ve been leading with choice ever since.

Today, employees can choose from 100+ plan options offered by seven trusted health plans:

  • Anthem Blue Cross
  • Health Net
  • Kaiser Permanente
  • Sharp Health Plan
  • Sutter Health Plan
  • UnitedHealthcare
  • Western Health Advantage

Plan availability depends on where your employees live, with both statewide and regional options available. No matter the location, choice stays front and center.

3: You Control Your Costs

With CaliforniaChoice, you decide what works for your budget. You choose how much to contribute toward employee premiums by selecting either:

  • A Fixed Percentage (from 50%–100%), or
  • A Fixed Dollar Amount per employee

Employees then apply your contribution to the plan they want. If they choose a plan that costs more, they simply pay the difference.

At renewal time, you can adjust your contribution up or down for the year ahead — keeping costs predictable and manageable.

Plus, you get:

  • One monthly bill
  • One support team
  • One easy-to-use website to manage benefits

Simple. Flexible. Clear.

4: Medical + Options for Ancillary

CaliforniaChoice doesn’t stop with health care. You can add Ancillary coverage for employees, too:

  • Dental: Three Dental plans offering a range of covered services are available – a SmileSaverSM Dental HMO (DHMO), a MetLife DHMO, or an Ameritas PPO.
  • Vision: The Voluntary Vision program from Vision One Eyecare offers discounts on vision care services and prescription eyewear.
  • Chiropractic: Landmark Healthplan offers chiropractic benefits including exams and adjustments plus optional acupuncture.
  • Life and AD&D: Assurity Life offers coverage up to $100,000 with Accidental Death & Dismemberment benefits and a living benefits provision.

With CaliforniaChoice, you and your employees are in charge of your own benefits.

5: Value-Added Extras

CaliforniaChoice also offers value-added extras through our Business Solutions Suite and Member Value Suite, which include access to:

  • No cost initial set-up of a Premium Only Plan (POP)
  • A Flexible Spending Account (FSA) (Available to groups with 15 or more employees.)
  • State or federal COBRA participant invoicing, premium collection, and remittance (Cal-COBRA or COBRA billing services depend on your company’s group size.)
  • Savings on hearing tests, hearing aids, batteries, and more from EPIC Hearing Service Plan
  • Prescription savings using the California Rx Card; you may be able to reduce your Rx out-of-pocket costs to less than your health plan copay
  • A free Cal Perks membership offering savings on theme and water parks, sporting events, museums, movies, travel, and more
  • Fitness center memberships at just $28 per month plus savings on gear and wellness
  • Available pet insurance from MetLife or Spot at discounted rates

When comparing employee benefits, it’s good to look beyond just health care. With CaliforniaChoice, you get so much more.

Learn More from Your Broker

The right benefits program can help your business grow while keeping employees happy and engaged. Ask your insurance broker how you can offer employees more choice with CaliforniaChoice. If you don’t already have a broker, it’s easy to search for one at MyCalChoice.com.

 

 

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