9 Reasons to Love Employee Benefits and Group Health Insurance

February 18, 2025by Alex Strautman

Still wondering if offering employee benefits is worth it? In today’s competitive job market, great benefits aren’t just perks—they’re game-changers. They can help you stand out from other employers, attract top talent, and keep your best employees happy and loyal.

And here’s a bonus: you might even be able to deduct some or all of the costs on your business taxes. Sounds like a win-win, right?

Employee Benefits and Group Health Insurance for Small Businesses

If you need more convincing, here are nine reasons to offer group health insurance, and why your employees will love you for it.

  1. Peace of mind and financial protection: Offering health insurance gives your employees and their families protection from high medical costs. It’s like a safety net, helping them stay healthy with vaccines, check-ups, and screenings. Plus, some treatments come with zero or low out-of-pocket costs. This means your team can focus on their work without the added stress of worrying about health care.
  2. Access to comprehensive care. Group plans often include a wider network of doctors, specialists, and hospitals. This gives your employees more options for their health care needs and those of their family. Many plans cover preventative care, mental health support, and wellness programs.
  3. Tax benefits and cost savings: By offering a Flexible Spending Account (FSA) and a Premium Only Plan (POP), you can help your employees save on taxes. These plans let employees set aside part of their earnings before taxes to cover eligible FSA expenses like copays, coinsurance, and prescriptions. If you share the cost of CalChoice with your employees, they can also pay their portion of insurance premiums using pre-tax dollars.
  4. Supports employee satisfaction, morale, and loyalty: Offering health benefits to your employees shows that you care about their well-being. This contributes to a culture of trust, increases job satisfaction, and encourages long-term commitment to the company.
  5. Enhances recruitment and retention efforts. Health insurance is one of the most sought-after benefits. Competitive benefits packages help attract top talent and reduce turnover, saving your business time and money on hiring and training.
  6. Gives you a competitive hiring advantage: Speaking of hiring, as a small business owner you might struggle to compete with larger companies for talent. Offering health insurance makes you more attractive to job seekers. A strong benefits package can help level the playing field and make it easier to recruit skilled employees.
  7. Contributes to workplace productivity: The truth is healthy employees are more productive. When employees have access to health care, they’re more likely to stay on top of their health, take fewer sick days, and perform at their best more consistently.
  8. Reduces employee absences: When your employees have access to medical care, they’re more likely to address health concerns early, leading to fewer sick days and a healthier, more present workforce.
  9. Builds long-term business stability: As we’ve said, a strong benefits package helps create a loyal, engaged workforce, reducing turnover and the costs associated with hiring and training new employees. This stability allows you to focus on business growth rather than constant recruitment.
How CaliforniaChoice Fits the Bill

CaliforniaChoice allows you to provide a comprehensive employee benefits program to your employees with added flexibility at a price you can afford. The program includes seven of the leading health plan providers including Anthem Blue Cross, Health Net, Kaiser Permanente, Sharp Health Plan, Sutter Health Plan, UnitedHealthcare, and Western Health Advantage. That means members have a wide variety of HMO, PPO, and HSA benefit options to choose from, and at different price points. CaliforniaChoice takes small business group health insurance to the next level by allowing your team the freedom to choose the coverage that’s right for them. If you’re in the market for group health insurance, ask your broker about CaliforniaChoice for your small business.

Want to Learn More?

Your health insurance broker can provide more information on your health insurance options. If you don’t have a broker, CaliforniaChoice makes it easy to connect with one online for a quote.

Shopping for group health insurance?

This guide compiles a list of common questions you may have before you start offering health insurance coverage.
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