Rikki Nedelkow is a marketing director and strategic storyteller with more than two decades of experience leading high-impact campaigns across multiple industries, including health care, education, and professional services.

EMPLOYEE BENEFITS EXPERTISE
At The Word & Brown Companies, Rikki drives marketing strategy and execution for the CaliforniaChoice multi-carrier private health insurance exchange and the ChoiceBuilder ancillary benefits exchange. She helps brokers, small business employers, and exchange members better navigate the complexities of employee benefits. Known for her ability to translate dense information into clear, compelling communication, Rikki blends creative vision with business insight to deliver work that resonates and performs.

PAST WORK EXPERIENCE
Rikki’s diverse background spans multiple agency and in-house leadership roles. She has built and led teams, managed multimillion-dollar programs, and developed integrated campaigns across print, digital, and broadcast channels. She began her career in public relations and holds a degree in English from UCLA.